Software
We've compiled a list of 133 free and paid alternatives to bit.ly. The primary competitors include Polr, adf.ly. In addition to these, users also draw comparisons between bit.ly and Kutt.it, Qlink.me, Shorte.st. Also you can look at other similar options here: Web Browsers.
An open source URL shortener. A great non-profit and free alternative to bit.ly, TinyURL, or goo.gl.
Kutt.it is a free and open source URL shortener with custom domains and stats.
A nice and open source url shortener. You can use it as service or install it on your own server.
Build intelligent links that automatically route consumers to the place they're most likely to...
T2m.io is another best URL shortener with branded links.
Are you sick of posting URLs in emails only to have it break when sent causing the recipient to...
URL shortening service
URL shortening service
iPhone
Android
Web-Based
Shorten URLs from anywhere with bit.ly. Bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. Bit.ly is available as a website, as a bookmarklet, and as a robust and open API. It is also integrated into several popular third-party tools, such as 
TweetDeck .
URL Forwarding
Custom URLs
Internet Explorer extension
Firefox Extensions
IFTTT integration
HTTPS Support
Google Chrome Extensions
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